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About my Fairy taleNeapolitan Demi-Couture

Founded in 2020 in Naples, Saman Loira is an Italian fashion brand with a romantic and sophisticated taste, which designs, produces and sells women's prèt-à-porter and demi-couture ceremony clothing.

The Saman Loira brand was born from the need to express its creativity, targeting a female audience, enhancing their elegance, sensuality and ethereal soul. Saman Loira bases its identity by evoking dreamy stories, fairy tales and visions. Essential values such as women's emancipation and sustainable development are the focal point and the mission of the brand, whose ambition is to seduce women in the world with its aesthetic vision and its cultural interpretations.


The recurring sources of inspiration are nature, the aesthetics of the pagan world, and atmospheres of ancient rituals where the woman wrapped in fluid silk appears like an angel, an ethereal vision that elevates the creations to a spiritual and artistic value. This is the pilot of the brand's goal which, turning to professionals specialized in modeling and production, surrounds itself with a team of excellence of the made in Italy.

The Saman Loira product wants to satisfy the most demanding requests of women through a sophisticated design, comfort of fit, competitiveness and the possibility of customization. It aims to expand its collections on increasingly eco-sustainable projects with a design aimed at prèt-à-porter while maintaining the demi-couture packages dedicated to the ceremony, thus fully satisfying the most demanding requests of the current market.

shooting fall / winter